Visual Rhetoric

This use of visual rhetoric shows a jet made out of grass with leaves trailing as exhaust from the engines. This example gives a strong meaning without a single word. The picture represents green, environmentally friendly technology in airliners, The goal is to reduce or eliminate environmentally damaging exhaust from the engines and waste and liquids from the plane to reduce greenhouse gases in the environment. People are not motivated to read long paragraphs of text attempting to convince them to be greener. However, a visual rhetoric like this captures the viewers attention and gets the same point across that the paragraph is trying to.